Why Ethically Social?
ethos (noun)
/ˈēTHäs/
the distinguishing character, sentiment, moral nature, or guiding beliefs of a person, group, or institution
Ethically Social is committed to working with brands that put ethics first, and I wholeheartedly support diversity, inclusion, sustainability, and anti-racism.
Why Is Staying Ethical Important for Brands?
Social media can feel intimidating, with unrealistic beauty standards, performative activism, and calls for accountability heightening over the past few years. But it’s also the place where transparent, honest, and caring brands are thriving.
Consumers are 4-6x more likely to purchase, protect, and recommend purpose-driven companies—and that’s where Ethically Social comes into play. By creating the roadmap for your brand’s social media presence to thoughtfully managing your community each day, you’ll be able to connect with people who align with your business values.
I believe that social media can and should be used as a tool for good, and it’s my mission to help lift up marginalized communities, protect our environment, and live out these brand values through the work that I do with purpose-driven businesses.
Our Brand Values
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Inclusivity
At Ethically Social, representation is non-negotiable, and it’s my responsibility to ensure that my work reflects the real stories and people in my clients’ communities.
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Diversity
I wholeheartedly stand against racism, oppression, hate, and bigotry of any kind. I believe that Black Lives Matter, support the LGBTQIA+ community, and promise to continue learning how to be a better ally in my work and personal life each day.
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Sustainability
Protecting our environment and the animals that inhabit it is something I value greatly. At Ethically Social, I believe that climate change is real, and that listening to science and changing our current way of life is the only way to make an impactful change.
